Town Entrance Plan Combines History And Hub

A creative town entry which doubles as an historical precinct and integrated tourism operations’ hub is how the anticipated partnership between the tourism association and wine industry sees its model to develop Margaret River’s Old Settlement.

Simon Ambrose, CEO at Augusta Margaret River Tourism Association, says that the intention is to let the towns visitor centre stay where it is and to develop a completely different complex to be used as tourism operations hub.

The news article “Town entry plan combines hub and history” has full details on this story. It says: “The ambitious first major formal partnership between AMRTA and the Margaret River Wine Industry Association could see an international standard wine interpretive centre with displays on the history of the Margaret River wine region and a possible wine tasting area, adjacent office facilities for wine tour operators and other regional tour operators, and a cafe/restaurant housed in a contemporary building cut into the side of the hill at the Old Settlement.”

The existing school hall, group settlement house, farm buildings and workshop will lay the foundation for a museum and historical precinct situated on the new complex’s turf roof protruding from the hillside over the river, according to Mr Ambrose.

“We want the site to engage with the river, we are very conscious of the environment and we want that to be part of the concept. We want people to be able to see it,” he said.

Mr Ambrose further noted that the anticipated partners planned the wine interpretation centre and tourism operations hub would remain open seven days a week whilst its staff would be able to open or close the historical precinct depending on the availability of historical society volunteers.

As well as wine tours, cycling, adventure, walking and other tour providers can operate from the premises, according to Mr Ambrose, with cycling and walking tours benefiting from direct access to the river trails.

The project is estimated to cost over $5 million, but Mr Ambrose says AMRTA is confident it can attract federal and state funding, as well as corporate partners, and may utilise some of its own resources if necessary.

The council is expected to contemplate the joint MRWIA and AMRTA submission along with five others on the Old Settlement during its meeting in Augusta on September 12th.

However, the council may have to secure a lease of the premises from the Regional Development & Lands Minister before the anticipated partnership plan can go forward.

About Benji

I am married and live on a farm near Margaret River with my wife, daughter and son. I set up The Margaret River Guide to assist people coming to Margaret River Western Australia to easily find what they are looking for. I also wanted to allow people to find activities they did not know about and to be able to openly comment on/ review businesses.

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