Tourism CEO’s Shocking Resignation

Simon Ambrose, chief executive officer of the Augusta Margaret River Tourism, has surprised everybody by calling it quits.

The news article “Tourism CEO’s shock resignation announced” has full details on this story. It says, “Mr. Simon Ambrose leaves in late August to head up the Noosa-based Sunshine Coast Destination tourism agency, which jumped the gun on hiring Mr Ambrose as the AMRTA board was informed of the CEO’s departure at the same time.”

AMRTA chair Ross Ashton said that the announcement came “out of the blue” and a board meeting has been scheduled to look into the matter.

He declined to provide any further details.

Simon Ambrose has had a successful career in running key regional attractions. Prior to being appointed the chief executive of the AMRTA back in 2010, he served as the director of the Blue Mountains Cultural Centre and, before that, he served as the director of the popular McClelland Gallery & Sculpture Park in Victoria.

“I feel privileged to have been the CEO of the AMRTA for the past 3.5 years,” he said. “I can confidently say that the tourism businesses of our region are excellent and I am sure that future growth and development will be buoyant.”

Simon Ambrose is now looking forward to his role as CEO of the Sunshine Coast Destination Limited, the organisation responsible for developing, marketing and managing tourism in Queensland’s Sunshine Coast region.

“I am very excited by this opportunity,” said Simon Ambrose, before adding, “There may be 4,700 km and a continent between Margaret River and the Sunshine Coast, but the regions share a number of similarities – outstanding natural scenery, some of Australia’s finest beaches, a well-developed food, arts and cultural scene, a range of quality accommodation options, and a real tourism pedigree.

“The economies of both regions rely significantly on tourism to generate jobs and income for local businesses, and both associations are very membership-driven, with tourism operators having a real say in how the destination’s tourism sector develops.”

Speaking of the appointment of Simon Ambrose, SCDL chairman Barrie Adams said that Ambrose had played a pivotal role in raising the international and domestic profile of Margaret River, and his capability to provide a boost to local businesses would certainly generate jobs and income for the Sunshine Coast.

Simon Ambrose is expected to assume his new role in August.

You can visit the SCDL website to find out more about the company

About Benji

I am married and live on a farm near Margaret River with my wife, daughter and son. I set up The Margaret River Guide to assist people coming to Margaret River Western Australia to easily find what they are looking for. I also wanted to allow people to find activities they did not know about and to be able to openly comment on/ review businesses.

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