Tourism Industry’s Cooperation Sought For Promoting 1001 Extraordinary Experiences

Tourism WA has uncovered the next stage of 1001 Extraordinary Experiences, with industry being encouraged to assist in promoting the campaign. There are a number of ways by which WA’s tourism businesses can contribute to the success of 1001 Extraordinary Experiences. The campaign can be shared on digital media platforms like a website, Twitter and Facebook, as well as through customer databases.

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The news article “1001 Extraordinary Experiences” has all the information you need about the campaign. It says, “1001 Extraordinary Experiences is an online tourism campaign that aims to inspire and motivate consumers to visit the State. The first phase of the campaign, launched in February 2013, included a competition calling for fans of Western Australia to submit images of their extraordinary experiences in the State.” http://www.tourism.wa.gov.au/marketing/Marketing_activities/Pages/1001_Extraordinary_Experiences.aspx

Adam Gilchrist, the spokesperson of 1001 Extraordinary Experiences, submitted the very first entry, a photograph of a stunning daybreak over Eagle Bay in the state’s south west region.

The campaign incorporates a wide array of Extraordinary Experiences from across Western Australia. These experiences can be on sky, land, waters, outdoors or indoors. 1001 Extraordinary Experience seeks to showcase anything and everything that promotes the state in an extraordinary way.

Around 6,000 photographs across 27 nations were submitted during this stage of the campaign. The selection consisted of all type of images, from black & white and colour to portrait and landscape images. Five of the finest entries won $10,000 WA vacation each. Winners were chosen on the basis of composition, location, creativity and uniqueness of the experience.

The next stage of 1001 Extraordinary Experiences, launched in June this year, unveiled the best 1001 experiences found in over 300 destinations around the state, via an eye-catching website and quick frame film.

The website contains the 1001 Extraordinary Experiences film as well as information on each of the 1001 photographs and people who captured them. In addition, there is a map and vacation deals for the south west. Links to travel packages and westernaustralia.com are also available for more information on the destination.

The 1001 Extraordinary Experiences initiative is funded, in part, by Royalties for Regions.

For information on how to get involved, check out Tourism WA’s┬ácorporate website.

In order to see the website and the quick frame film, go to www.westernaustralia.com/1001. You can also find out more about 1001 Extraordinary Experiences by watching this YouTube video.

About Benji

I am married and live on a farm near Margaret River with my wife, daughter and son. I set up The Margaret River Guide to assist people coming to Margaret River Western Australia to easily find what they are looking for. I also wanted to allow people to find activities they did not know about and to be able to openly comment on/ review businesses.

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